Mark R. Hinkle - Marketing Expert and Founder

Mark R. Hinkle

CEO and Founder

Background

If you want average results hire average people. If you want exceptional results hire exceptional people like Mark.

Mark R. Hinkle is a technology executive with a long and impressive career in the tech industry. With over 25 years of experience, he has made significant contributions to the growth and development of numerous companies, earning him a reputation as a visionary leader and skilled strategist.

Hinkle’s journey in the tech industry began in the mid-1990s when he took his first technical job at a national ISP, eventually he ended up as the Director of Technical Support of MindSpring Enterprises.  He led initiatives that earned MindSpring numerous awards including J.D. Power and Associates’ highest ranking in overall customer satisfaction, PC Magazine’s Editor’s Choice and PC World’s Best ISP; all cited technical support as a key differentiator

Hinkle continued to build his career as a technology executive, serving in various executive roles at companies such as Zenoss, Cloud.com, The Linux Foundation, and Citrix Systems. He also served as the CEO TriggerMesh, a company he co-founded, that was backed by Index Ventures and Cisco.

Throughout his career, Hinkle has been a champion of open source software, recognizing the power and potential of community-driven development. He has lead developer relations for companies in numerous projects including Apache CloudStack, Xen, Node.js, OpenStack, and many others. 

In addition to his impressive career in the tech industry, Hinkle is also a prolific writer and speaker. He has authored numerous articles on open source software and technical  has spoken at numerous conferences and events around the world, sharing his expertise and insights on topics such as cloud computing, virtualization, and open source software.

 

Skills
Marketing Strategy
The ability to develop and execute a long-term marketing strategy that aligns with the company's overall business goals
Market Research
The ability to conduct market research to understand customer needs, preferences, and behaviors, and use this information to develop effective marketing campaigns.
Brand Management
The ability to manage and develop a company's brand, ensuring it remains consistent across all marketing channels and effectively communicates the company's value proposition.
Digital Marketing
A deep understanding of digital marketing tactics such as SEO, SEM, social media, email marketing, and content marketing, and the ability to use these channels to drive customer acquisition and engagement
Sales Enablement
Sales The ability to develop sales enablement materials and programs that help sales teams effectively sell products and services.
Partner Marketing
Partner marketing: The ability to work effectively with partners to develop joint marketing programs that drive mutual business goals.
Public Relations
The ability to develop and execute effective public relations strategies that raise the company's profile and enhance its reputation.

Other specialists