About Peripety
Artificial Intelligent Experts
Our Story
Mission
Values
Our Story
peripety (noun) – pe·rip·e·ty – a sudden and unexpected change of fortune or reverse of circumstances
Peripety Labs is a dynamic artificial intelligence agency that boasts deep technical expertise. With a team of highly skilled professionals, Peripety is dedicated to helping businesses achieve their goals through the use of cutting-edge technology and innovative strategies.
Our founder Mark started his career in the beginning of the Dotcom boom of the late 1990s. As the Director of Technical Support at a large national ISP he learned how the internet worked and ran one of the largest web hosting support businesses in the world at the time (MindSpring). Since then he’s participated in bring virtualization, systems management, and cloud computing products to market. Of all those trends artificial intelligence is the one that he feels is most important and transformational.
As someone who has found himself in both good and less than optimal circumstances (hence the name Peripety Labs) he wanted to help other companies reverse lagging sales and product adoption by using artificial intelligence to improve their prospects.
His career has included working at both startups and public companies helping them grow their free user bases and their sales.
In the dynamic realm of AI automation, embracing AI isn’t merely a trend – it’s an essential progression. Peripety Labs isn’t just a service provider; we’re your ally, collaborator, and AI-driven partner. With a team of dedicated experts, cutting-edge solutions, and a shared commitment to your success, we stand poised to empower your agency to stride confidently into the AI automation revolution. Together, let’s redefine possibilities and carve a new trajectory for the future of streamlined operations.
Mission
hacker (noun) – hack·er – A person who delights in having an intimate understanding of the internal workings of a system, computers and computer networks in particular.
We are Hackers Helping Hackers
We are dedicated to helping technology companies achieve their full potential. With a deep background in the industry, we understand the unique challenges and opportunities that come with building and promoting technology products and services.
Our mission is to provide our clients with the strategic guidance, technical expertise, and creative vision they need to succeed in a rapidly-evolving marketplace. We believe that technology is a powerful tool for innovation and growth, and we are committed to helping our clients leverage that power to achieve their business goals.
We work closely with our clients to understand their unique needs and challenges, and then develop tailored solutions that address those issues head-on. From product launches and brand positioning to media relations and crisis management, we have the knowledge and experience to help technology companies navigate the complex world of marketing and PR.
At our marketing and PR agency, we believe that success is achieved through collaboration, innovation, and a commitment to excellence. We strive to be a trusted partner for our clients, providing them with the tools, resources, and support they need to succeed in a competitive and dynamic industry.
Our ultimate goal is to help technology companies thrive in a rapidly-changing world, by providing them with the strategic guidance and marketing expertise they need to stand out, build trust, and achieve their business objectives.
Values
The Stoics divide virtue into: wisdom, justice, courage, and moderation. As students of stoic philosophy that’s how we model our values.
- We say what we mean, and we mean what we say.
- We require complete honesty and integrity in everything we do.
- We feel a sense of urgency on any matters related to our customers. We own problems and we are always responsive. We are customer driven.
- We make commitments with care, and then live up to them.
- Being a good business person does not mean being stuffy and boring.
- In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.
- We insist on giving our best effort in everything we undertake. Furthermore, we see a huge difference between “good mistakes” (best effort, bad result) and “bad mistakes” (sloppiness or lack of effort).
(Thank you to so many people and companies that helped us form these ideas.)
