Marketing Machines
How to harness artificial intelligence for improved efficiency and better storytelling
After working in Silicon Valley where the motto was, “Move fast and break things”. I’ve adopted the philosophy of “Move fast and make things.” for Marketing Machines. Or as open source software developer like to say, “Ship early and ship often.”
To that end this book will be updated often and I’ll provide frequent updates as the AI industry evolves. Also, as a fan of open source software I was inspired to provide the book for free so feel free to refer this page to your friends and colleagues who might find the information valuable.
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What’s in the Book?
- Overview of How Artificial Intelligence Works
- Generating Content with Artificial Intelligence, the Good, and the Bad
- Practical Applications for using Marketing Assets Using Artificial Intelligence
- Artificial Intelligence Powered Marketing Technologies to Improve Productivity
- The Ethics of AI-Generated Content: Balancing Efficiency and Responsibility
Who is this Book For?
Artificially Intelligent Marketing was written specifically for marketing professionals – the CMO, the Chief Content Officer, content marketers, search engine optimization professionals, email marketing, demand generation folks, public relations pros, and virtually anyone in the business of providing information to customers via web, email, or virtually any other medium. Marketing presents a low risk, high reward opportunity to leverage AI and drive a company’s marketing strategy and execution.
About the Author
Mark R. Hinkle, is a seasoned tech executive who has spent the last twenty five years working to build brands, drive customers, and lead developer relations in venture-backed and public companies. He’s a well-know author and magazine editor covering emerging technology and has served as the Editor-in-Chief of LinuxWorld and Enterprise Open Source Magazine. His articles have been read in print and online millions of times and have been published on Wired.com and The New Stack, among many others. He’s been at the forefront of the internet, cloud computing, application development and open source industries. In recent years he’s founded venture-backed startups, marketed cloud computing technologies, and lead adoption of open source cloud computing technologies. Where he’s worked for Cloud.com (acquired by Citrix), The Linux Foundation, and as the CEO of TriggerMesh, a venture-backed startup in the cloud computing space. He’s also an Apache Software Foundation committer for Apache Cloudstack, one of the first cloud computing platforms.
