Awareness Programs for AI Solution Providers

Elevate Your Brand in the AI Ecosystem

In today’s crowded AI marketplace, technical excellence alone isn’t enough. Success requires establishing your company as a trusted thought leader who understands not just the technology, but the real-world challenges your customers face. Our awareness programs transform AI solution providers from vendors into valued partners by connecting them with the right audiences through proven channels.

AI Awareness Programs

Our Reach and Impact

a sudden and unexpected change of fortune or reverse of circumstances

We’ve built one of the most engaged AI communities in the industry, providing our partners with direct access to decision-makers and influencers.

How We Position You for Success

We connect AI solution providers with the right audience—decision-makers who are actively seeking trusted partners.

This program is built to generate demand and elevate your brand with a curated audience of technical and business professionals exploring AI adoption. You’re not just listed—you’re introduced. Through strategic placement in high-value content, hands-on sessions, and direct outreach, your solutions are positioned in front of engaged, qualified buyers.

We create the awareness and interest—so you can focus on conversion. Whether you’re building pipeline, entering new markets, or expanding existing relationships, we help you get seen, get considered, and get traction.

Co-Authored Thought Leadership

Position your leaders as featured speakers in our virtual events, reaching audiences hungry for practical AI guidance. We handle production, promotion, and audience engagement, allowing your team to focus on delivering value. These events generate immediate leads while building long-term brand equity.

Targeted Multi-Channel Campaigns

We collaborate with your experts to create compelling content that showcases your unique perspective and expertise. These aren’t product pitches—they’re valuable insights that demonstrate your understanding of customer challenges and industry trends. Our editorial team ensures your message resonates while maintaining the credibility our audience expects.

We design integrated campaigns that meet your prospects where they are—whether through our newsletter, community forums, or industry-specific events. Each touchpoint reinforces your expertise while moving prospects through their evaluation journey.

Virtual Events and Webinars

Position your leaders as featured speakers in our virtual events, reaching audiences hungry for practical AI guidance. We handle production, promotion, and audience engagement, allowing your team to focus on delivering value. These events generate immediate leads while building long-term brand equity.

Examples of Our Work

Docker Putting the AI in Containers

Docker Whitepaper Program Putting the AI in Containers

To capitalize on the explosive growth of AI and machine learning, Docker partnered with us to demonstrate its platform’s indispensable role in the modern AI development lifecycle. We developed and executed a targeted whitepaper program, “Putting the AI in Containers,” designed to educate AI practitioners and decision-makers on leveraging Docker for reproducible, scalable, and efficient AI workflows. The initiative successfully reinforced Docker’s position as a foundational technology for AI development, drove significant engagement from the AI community, and generated a strong pipeline of enterprise leads.

Mark's work in the AI space is truly progressive, reflecting a forward-thinking approach that aligns perfectly with the cutting-edge ethos of our industry. This has led us to expand our content partnership with him, a decision that speaks volumes about his exceptional talent and the value he brings to every project. I highly recommend Mark to any organization looking to elevate their content strategy with high-quality, impactful narratives.
Rikki Endensley
Rikki Endensley
Senior Director, Docker
Data Labeling Guide

Human Signal Data Labeling Guide

To solidify its position as a thought leader in the data-centric AI space and generate high-quality leads, Human Signal partnered with us to develop and execute a comprehensive whitepaper program. This program focused on creating in-depth, authoritative content that addressed the key challenges and opportunities in the AI and machine learning industry. The result was a significant increase in brand visibility, a library of valuable content assets, and a robust pipeline of marketing-qualified leads..

I highly recommend engaging with Mark and Peripety Labs if you’re looking to augment your marketing & community teams with someone who can operate at a highly strategic level, but also execute quickly and reliably. I’ve seen Mark for in action for 15+ years and have always respected his work, but I’ve never seen him more effective and in his element than when he started Peripety Labs. He helped produce content for the AI/ML space, as well as enabled us to explore new AI tools to become more effective as a team. We'll continue to lean on Mark as we have more projects for him to contribute!
Lauren Sell
Lauren Sell
VP of Marketing, Human Signal