Understanding AI and applying that understanding to your career is one of the most important skills you can add over the upcoming years. It’s not about replacing what you know but augmenting your skills with productivity gains from artificial intelligence tools. That’s why I have devoted so much time over the last year to understanding…
How to harness artificial intelligence for improved efficiency and better storytelling Historically, building a press list was a labor-intensive process. PR professionals would scour newspapers, magazines, and broadcast schedules, manually noting down names of journalists and their contact details. This was often done with the aid of voluminous media directories, which were the go-to resources…
About six weeks ago, I decided to start Peripety Labs to help companies become better at bringing their products to market. I also realized that I couldn’t be happy with myself if I simply advised technology companies without being able to market my products using the same strategy and tactics. However, I am not a…
Over the years as a tech marketer, I have attended hundreds of trade shows. This week is the Cloud Native Computing Foundation’s Kubecon Europe event in Amsterdam, which I’d normally attend. But since I couldn’t make it, I was inspired to help out my friends who were attending the event with an artificial intelligence productivity…
ChatGPT-generated social media posts usually stink if you don’t provide detailed prompts. However, coming up with the right prompt might take more time than writing it yourself. Thanks to Allie K. Miller, whose TikTok inspired me to create this little macro to help automate a time-consuming task. However, it’s just the beginning for me to…
I recently got access to the Adobe Firefly Beta, so I thought I’d review it. Adobe Firefly is a new family of creative, generative AI models that will be integrated into Adobe products. Generative AI is artificial intelligence that can create new content from scratch, such as images, text, or video. When released, Adobe claims…
Sometimes it’s hard to be creative, especially in social media posts on Twitter. So here’s a tactic I have been trying out to create memes for my social media to improve engagement. Some bomb and some can take off. I decided to step back from my tech niche and see how this could translate into…
Bad blog posts are easy to create, but good blog posts take time and skill. Many people are using ChatGPT for Blogging, but I don’t recommend that to generate blog posts on its own, especially for authors who consistently strive to produce high-quality, unique, and engaging content. However, with the help of ChatGPT and other…
ChatGPT doesn’t do a great job of creating unique, engaging blogs from scratch. It usually lacks the context to do so well. However, one common task for marketers is creating blog posts from product news and press releases. In this case, ChatGPT shines at creating a very good blog post in a short amount of…
Use AI to Create Stunning Blog Images
